Product descriptions

 

You have your online catalogue available along with dozens or even hundreds of articles on sale. It looks good. It's well-positioned. The shopping cart works. Great!

 

But what are the product descriptions like?

 

With so much on offer, describing products individually and accurately can be a headache for many online vendors. With only subtle differences between numerous products it's important to define the individual points of each one and make sure there is enough information to make each item attractive in its own way.